In the third month of spring, the grass grows and the birds fly, which is the most beneficial season of the year.
Here, there is the refreshing and pleasant Qianling Mountain Park, the former site of the Provincial Working Committee with profound heritage, the Yangming Temple, the hospitable people of the main city, and a gathering of commercial elites who integrate "refreshing" into "food, housing, travel, shopping, and entertainment"; Here, the cultural and tourism industry is thriving, and the night economy is in the ascendant; Here, a long and picturesque scroll of cultural tourism unfolds slowly
Beautiful Yunyan. Photographed by Guo Ran
In recent years, Yunyan District has adhered to the tourism industry as an important support for the "strong provincial capital" action and an important carrier for high-quality development. It has closely adhered to the "six coolness" and vigorously promoted the high-quality development of culture and tourism, further enhancing the urban connotation, and promoting the flourishing of the tourism industry.
Cultivate a brand and lead a new trend of civilization
The urban brand IP is a microcosm of the urban image and a carrier of urban culture. In 2022, Yunyan District, combined with the "Shuangshuang Guiyang" city brand, established a new urban positioning of "Wenchang Yunyan" and launched the "Shuangshuang Guiyang Wenchang Yunyan" city brand. Over the past year, the entire district has adhered to the principle of cultural empowerment for urban development and cultural stimulation for urban vitality. Starting from the selection of urban brand logos and cultural IPs, and the creation of the "Yunyan Gift" public brand plan, we have made every effort to polish the "refreshing Guiyang Wenchang Yunyan" urban brand and lead the new trend of urban civilization.
Brands arise from cities, and cities thrive from brands. At the beginning of 2022, a unique series of promotional activities for the "Shuangshuang Guiyang Wenchang Yunyan" urban sub brand series were launched, including the "Shuangshuang Guiyang Wenchang Yunyan" urban brand IP image design competition and the "Guiyang Gift Yunyan Gift" cultural and creative product design competition. We carefully planned to create an overall regional tourism brand, fully unleashing the dissemination, influence, and attraction of culture.